A primary characteristic that separates urban fantasy (UF) from other fantasy subgenres is the protagonist. Perhaps more than any other genre, fantasy narratives are focused on the journey of the protagonist or, more commonly, the journey of the hero. UF can be categorised as fantasy literature, film, television, comic, etc. that situate a fantasy narrative within an intensely urban environment. The city landscape is contemporary, with all the relevant technology and complications of our modern lives, yet is also home to a myriad of supernatural and fantasy creatures that lurk beneath the surface. A further emerging characteristic has been the focus on the use of female heroes in a manner that is quite unique within fantasy literature.
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